Neema

Neema, a revolutionary financial application, a transformative solution for individuals/businesses around the world, started as a focus on foreign workers who send money to their families in the world and expanded to all audiences, with an emphasis on bringing the Israeli audience into the news. In my role as a product designer, I championed the design process to meet the unique needs of these diverse user groups. And in addition, I built a broad visual language that spans several different products. The main one is an app.

Client

Neema - Better Than a Bank

Role

Product Designer, UI Concept, Prototyping, Illustrations, Design System

Year

2023

Tools

Figma, After effects

Understanding the Pain Points

Morning by Green Invoice offers freelancers the best, most advanced and convenient tools, that turn the dull sides of running a business - into fun: from documents to expanses, to automated processes and so much more - Morning is presents its users with exciting and time saving opportunities that create clarity and peace of mind.

Research

At the beginning of the work, after creating a mapping of the main problems and pain points in the application with the help of user research and interviews, I continued to research different target audiences, similar companies in the market and similar and even distant content worlds. And from there, after building a deeper and more accurate characteristic base, I started working on the development of the visual language.

Before and after

The original design hindered user efficiency. The design language options were limited, which caused a lot of repetition of objects/illustrations/icons. The UX was clunky, leading to long transaction times, and the security features were basic, leaving users apprehensive.Neema's redesigned interface prioritized user accessibility, offering a multilingual experience. The UX has been overhauled, ensuring that users, regardless of technical expertise, can navigate effortlessly. The ui has been upgraded with 3D shapes, vector icons and a new graphic language and in addition to all this, the clean design, the white spaces and the typography balance the product and position the application as an equal competitor to the market and offer it a wide range of design tools that can develop further.

Research

We started from profound research to deeply understand the audiences' needs and challenges - user, clients and the organization itself. We had interviewed users and Morning employees, looked through freelancer communities on social media, and visited the Morning HQ regularly to study their activity and environment. We then mapped out the website's content and the entirety of Morning's assets - articles, blogs, their podcast, and collaborated with their content managers so we can make content as accessible as possible.

Morning website