morning-by-green-invoice

Morning website

Morning by Green Invoice offers freelancers the best, most advanced and convenient tools, that turn the dull sides of running a business - into fun: from documents to expanses, to automated processes and so much more - Morning is presents its users with exciting and time saving opportunities that create clarity and peace of mind.

Client

Morning by Green Invoive

Role

UI Designer, Concept, Prototyping, Design System

Year

2022

Tools

Figma, After effects

Research

In the initial research phase, we conducted in-depth research to understand the needs and main challenges faced by the target audience. Users expressed a desire for support and guidance while maintaining an enjoyable, interactive, and youthful experience. Despite competitors' attempts to make business management visually lighter, the perception of "heaviness" in this domain remained.

The design goals were to transform the complex and unenjoyable experience into an interactive and colorful journey. Simplify content, articles, glossaries, podcasts, and videos to educate users effectively and Incorporate Morning's fresh branding into the visual language.

Design Solutions

Redesign of the "Morning" platform created an interactive and lively user experience. Leveraging Morning's new branding, we used diverse colors, bold typography, and playful shapes. The simplified user journey guided users seamlessly through their business management process. Educational content, micro-interactions, and seamless navigation enhanced engagement and user delight. The result is a captivating and approachable platform, making business management enjoyable for freelancers and small business owners.

Morning website